Introduction
This Privacy Policy ("Policy") describes how 4KMedia LLP ("4KMedia," "we," "us," or "our"), registered at 3-13-745, Bharath Nagar, Mansoorabad, LB Nagar, Hyderabad, Telangana – 500074, India, collects, uses, processes, stores, and protects your personal data when you visit www.4kmedia.in or engage with our services.
This Policy is published in compliance with:
- →The Digital Personal Data Protection Act, 2023 (DPDP Act)
- →The Information Technology Act, 2000 and IT (Amendment) Act, 2008
- →The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- →The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
Personal Data We Collect
2.1 Data You Provide Directly
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, business name | Contact forms, service onboarding |
| Contact Data | Email address, mobile number, WhatsApp number | Enquiry forms, service agreements |
| Business Data | Company name, GSTIN, business type, industry | Client onboarding, invoicing |
| Financial Data | Bank account details, UPI ID (for payment processing only) | Invoice and payment processing |
| Content Data | Images, videos, brand assets, copy provided by you | Project delivery |
| Communication Data | Emails, WhatsApp messages, call records | Ongoing client communication |
2.2 Data Collected Automatically
- →IP address and approximate geographic location
- →Browser type, version, and device information
- →Pages visited, time spent, links clicked, and referral source
- →Cookie identifiers and session data
2.3 Sensitive Personal Data
Under the IT Rules 2011, Sensitive Personal Data or Information (SPDI) includes financial information, biometric data, passwords, and health data. 4KMedia does not intentionally collect SPDI beyond what is strictly necessary for service delivery. Where SPDI is collected, explicit consent is obtained.
How We Collect Your Data
- →Directly from you — when you fill a contact form, send us an email or WhatsApp message, book a consultation, or enter a service agreement
- →Automatically — via cookies, Google Analytics, and similar tracking technologies
- →From third parties — Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager
- →Social media platforms — when you interact with our accounts or pages
Purpose & Legal Basis
| Purpose | Legal Basis |
|---|---|
| Providing and delivering our services | Contractual necessity / Consent |
| Sending invoices and processing payments | Contractual necessity / Legal obligation |
| Responding to your enquiries and communications | Legitimate interest / Consent |
| Analysing website usage to improve our Platform | Legitimate interest |
| Complying with legal and regulatory obligations | Legal obligation |
| Portfolio and case study usage (with consent) | Consent |
Data Retention
| Data Type | Retention Period |
|---|---|
| Client service and project data | 7 years (GST/tax compliance) |
| Financial records and invoices | 8 years (Income Tax Act, 1961) |
| Communication records | 3 years from last interaction |
| Website analytics data | 26 months |
Your Rights (DPDP Act 2023)
- →Right to Information — Know what data we hold and how it is processed
- →Right to Correction — Request correction of inaccurate data
- →Right to Erasure — Request deletion of data no longer necessary
- →Right to Withdraw Consent — Withdraw processing consent at any time
- →Right to Grievance Redressal — Raise concerns with our Grievance Officer
To exercise these rights, send a request to team@4kmedia.in. We will respond within 30 days.
Data Security
4KMedia implements reasonable technical and organisational security measures in accordance with the IT Rules, 2011.
- →SSL/TLS encryption for all data transmitted
- →Access controls limiting data to authorised team members only
- →Secure password policies and two-factor authentication
Third-Party Links
Our Platform may contain links to third-party sites. 4KMedia accepts no responsibility or liability for their privacy policies. We encourage you to review their policies.
Children's Privacy
Our services are not directed at individuals under 18 years. If we become aware that a minor has provided data without consent, we will delete it promptly.
Grievance Officer
In accordance with the Information Technology Act, 2000, the IT (Intermediary Guidelines) Rules 2021, and the Digital Personal Data Protection Act, 2023, 4KMedia has designated a Grievance Officer to address complaints regarding data processing and privacy concerns.
Grievance Officer — 4KMedia LLP
If you are not satisfied with our response, you may escalate to the Data Protection Board of India (once constituted under the DPDP Act, 2023) or approach the adjudicating officer under the IT Act, 2000.
Policy Changes
We may update this Policy periodically. Material changes will be notified via email or a prominent notice on our Platform at least 14 days before taking effect.